I'm a freelance creative marketer & copywriter with 20 years' experience.
I support small businesses, agencies, or marketing teams when they need an extra pair of hands.
Creative Copywriting & Marketing Strategy, Your Creative Sauce
Jul 2023 - Present
York, UK
I'm a freelance extension of the Your Creative Sauce (York) team, helping them to bolster their services to clients with marketing strategy, copywriting and editing, campaign strategy, leading messaging workshops for client videos. I also assist with pitch writing and presenting to prospective clients.
Freelance Copywriter, YouFibre
Nov 2023 - Present
Remote
Copywriting and editing
Blog writing
Email copy
Website Copy
Direct mail
Copywriting and editing
Blog writing
Email copy
Website Copy
Direct mail
I'm a freelance extension of the YouFibre Marketing Team / Internal Studio. I've used my copy skills and experience from the telecoms sector to help them find their tone of voice, and I now craft most of their customer journey content.
I've created their refer a friend campaign content and I'm currently re-writing their website.
Founder | Creative Director (Copy), Coalesce Communications Ltd
I'm a freelance creative marketer & copywriter with 20 years' experience.
I support small businesses, agencies, or marketing teams when they need an extra pair of hands.
I spent three months freelancing for the brilliant team at brand studio EDNA (Leeds). During my time there I helped them progress the copy for their re-brand, I wrote blogs and emails for a national composite door brand, and provided holiday cover for their Account Director. I looked after the Primark Corporate Affairs Team and managed the creation of some of their key annual reports through the studio ready for production.
Senior Marketing Manager, LightSpeed Broadband
Mar 2021 - Jun 2023
Remote
I was a key part of the Marketing team at the inception of this start-up broadband network & internet service provider. I worked closely with the senior leadership team to create the brand identity, develop our proposition, and go-to-market plans as we began the network build and launched the brand in the East of England.
My key achievements include
• Involved in shaping our brand identity, tone of voice, key proposition and go to-market strategy.
• Sourced and set up marketing, media & mailing house partnerships to deliver go-to-market plans.
• Planned and written content for use in all channels to help bring the brand to life.
• Collaborated with a PR agency and SLT on the PR plan and a community engagement programme.
• Implemented a DM strategy to enable us to gain first mover advantage in a competitive market.
• Recruitment and line management of marketing execs to grow the team.
• Managing annual brand & marketing budget of £500k.
Marketing Manager, TalkTalk
Mar 2016 - Jan 2021
Manchester, UK
Marketing strategy
Brand Management
Copywriting and editing
Hyper-local Marketing
Direct Marketing
Event Management
Marketing strategy
Brand Management
Copywriting and editing
Hyper-local Marketing
Direct Marketing
Event Management
Marketing lead for the rollout of Ultra Fibre Optic (UFO), TalkTalk’s full fibre internet (FTTP) network in York. Joining the ground-breaking project right at the beginning I contributed to the growth of the brand and loyal customer base; developing a hyper-local strategy to launch the product through to the planning and delivery of integrated brand, acquisition and PR campaigns, managing an annual budget of £600k.
Marketing Manager, CPP Group Plc
Jun 2014 - Feb 2016
• Led a team of 2 responsible for defining and delivering customer retention initiatives and communications.
• Contributed to tender documents for white-labelling projects and presented our marketing strategy to potential partners.
• Responsible for bringing in an email marketing platform and launching a regular e-newsletter to drive customer engagement and awareness of product features and benefits.
• Worked closely with Legal, Compliance and Product Teams to refresh key communications across the customer lifecycle to reduce lapse rates.
Marketing Manager, Vitality Health
Jun 2007 - Jun 2014
London, UK
Copywriting
Marketing Campaigns
Email marketing
Customer Engagement
Stakeholder Engagement
Event Management
Copywriting
Marketing Campaigns
Email marketing
Customer Engagement
Stakeholder Engagement
Event Management
I was responsible for planning and developing marketing campaigns, online marketing content and offline materials to support customer engagement and retention activity and annual product launches.
Senior Marketing Executive, Beacon Purchasing
Jan 2006 - Jun 2007
Management and delivery of the marketing communications plan to support business objectives. Skills: Campaigns
Various Comms/Marketing Exec roles 1999 - 2007, Aviva | YOUR MOVE Estate Agents | engage Mutual Assurance
Sep 1999 - Dec 2005
York, UK
Direct mail
Direct Marketing
Campaign Management
Web content writing
Analysis and Reporting
Direct mail
Direct Marketing
Campaign Management
Web content writing
Analysis and Reporting
Contributed to the development and delivery of strategic marketing acquisition plans for a range of protection and savings products.
Employment
No Records Found
Personal
No Records Found
Learning
Creativity Unleashed online course, School of Communication Arts
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